Charles Armstrong

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Entries Tagged as 'SEO'

2008 Super Bowl Ads & Search Marketing Analyzed

February 4th, 2008 · 3 Comments

2008 Super Bowl Ads & Search Marketing Analyzed

Is 2.7mm for a 30 second TV spot enough to force marketers to align their campaigns with the on-line channel?
What do search marketers do when they are not that interested in the game? Well… quite a few of us were burning up Twitter discussing the off-line / on-line tie-in of the 2008 Super Bowl […]

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Tags: SEM · SEO · Search Engine Marketing · Search Engine Optimization

Google Announces the Addition of Video XML Sitemaps

December 18th, 2007 · No Comments

Google Announces the Addition of Video XML Sitemaps

In an effort to help users search the world’s video media, the Google Video team joined the Google Sitemaps folks to introduce Video Sitemaps—an extension of the Sitemap Protocol that helps make your videos more searchable via Google Video Search. By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all […]

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Tags: SEO

Opera Takes On Microsoft

December 14th, 2007 · No Comments

Opera Takes On Microsoft

I have long been a fan of the little web browser that could… Opera. Of course being an SEO, I can’t seem to get by without Firefox and its veritable cornucopia of plug-ins. Yet, on my BlackBerry… Opera Mini 4 absolutely rocks!
Today Håkon Wium Lie, Opera’s CTO announced they have formally filed an antitrust complaint […]

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Tags: SEM · SEO

13 Product Page Conversion Strategies

December 14th, 2007 · No Comments

13 Product Page Conversion Strategies

Great Article by Stoney deGeyter on the 12 Product Page Conversion Strategies that Shant Be Ignored
“To be effective, your website must implement product pages that are able to satisfy each of your visitor’s needs. However, information isn’t enough either. While providing necessary information, these pages must be convincing enough to entice your visitors to move […]

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Tags: Retail · SEM · SEO

Customer Reviews Get Two Thumbs Up - SEO & Social Shopping

December 12th, 2007 · 2 Comments

Customer Reviews Get Two Thumbs Up - SEO & Social Shopping

Anyone that has spent time talking with me about e-commerce websites can tell how passionate I am about customer reviews on retail sites. Online customer reviews are one of the few examples of socially generated content that is consistently a win for everyone. Not only do these reviews serve as powerful first account testimonials, these […]

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Tags: Retail · SEO

Brulant takes on the 2007 Chicago Search Engine Strategies Conference

December 7th, 2007 · No Comments

Brulant takes on the 2007 Chicago Search Engine Strategies Conference

Brulant’s eMergent Marketing team takes on the 2007 Chicago Search Engine Strategies Conference & Expo
A great time was thoroughly had by all! My intentions of live blogging many of the presentations quickly faded, as I wanted to listen more than write. Not all is lost…I took plenty of notes and will continue to post key […]

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Tags: SEO