The sound of crickets was all you could hear for the last few months as I devoted a significant amount of my time and attention solely to client work. However, it’s a new year and among my many resolutions is to get back on point and start posting many of my hard-earned internet marketing insights [...]
Entries Tagged as 'SEO'
Did You Hear the Crickets?
January 8th, 2009 · No Comments
Tags: SEO · Search Engine Marketing
2008 Super Bowl Ads & Search Marketing Analyzed
February 4th, 2008 · 2 Comments
Is 2.7mm for a 30 second TV spot enough to force marketers to align their campaigns with the on-line channel?
What do search marketers do when they are not that interested in the game? Well… quite a few of us were burning up Twitter discussing the off-line / on-line tie-in of the 2008 Super Bowl [...]
Tags: SEM · SEO · Search Engine Marketing · Search Engine Optimization
Google Announces the Addition of Video XML Sitemaps
December 18th, 2007 · No Comments
In an effort to help users search the world’s video media, the Google Video team joined the Google Sitemaps folks to introduce Video Sitemaps—an extension of the Sitemap Protocol that helps make your videos more searchable via Google Video Search. By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all [...]
Tags: SEO
Opera Takes On Microsoft
December 14th, 2007 · No Comments
I have long been a fan of the little web browser that could… Opera. Of course being an SEO, I can’t seem to get by without Firefox and its veritable cornucopia of plug-ins. Yet, on my BlackBerry… Opera Mini 4 absolutely rocks!
Today Håkon Wium Lie, Opera’s CTO announced they have formally filed an antitrust complaint [...]
13 Product Page Conversion Strategies
December 14th, 2007 · No Comments
Great Article by Stoney deGeyter on the 12 Product Page Conversion Strategies that Shant Be Ignored
“To be effective, your website must implement product pages that are able to satisfy each of your visitor’s needs. However, information isn’t enough either. While providing necessary information, these pages must be convincing enough to entice your visitors to move [...]
Customer Reviews Get Two Thumbs Up – SEO & Social Shopping
December 12th, 2007 · 2 Comments
Anyone that has spent time talking with me about e-commerce websites can tell how passionate I am about customer reviews on retail sites. Online customer reviews are one of the few examples of socially generated content that is consistently a win for everyone. Not only do these reviews serve as powerful first account testimonials, these [...]