Charles Armstrong

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Entries Tagged as 'SEM'

2008 Super Bowl Ads & Search Marketing Analyzed

February 4th, 2008 · 3 Comments

2008 Super Bowl Ads & Search Marketing Analyzed

Is 2.7mm for a 30 second TV spot enough to force marketers to align their campaigns with the on-line channel?
What do search marketers do when they are not that interested in the game? Well… quite a few of us were burning up Twitter discussing the off-line / on-line tie-in of the 2008 Super Bowl […]

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Tags: SEM · SEO · Search Engine Marketing · Search Engine Optimization

Opera Takes On Microsoft

December 14th, 2007 · No Comments

Opera Takes On Microsoft

I have long been a fan of the little web browser that could… Opera. Of course being an SEO, I can’t seem to get by without Firefox and its veritable cornucopia of plug-ins. Yet, on my BlackBerry… Opera Mini 4 absolutely rocks!
Today Håkon Wium Lie, Opera’s CTO announced they have formally filed an antitrust complaint […]

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Tags: SEM · SEO

13 Product Page Conversion Strategies

December 14th, 2007 · No Comments

13 Product Page Conversion Strategies

Great Article by Stoney deGeyter on the 12 Product Page Conversion Strategies that Shant Be Ignored
“To be effective, your website must implement product pages that are able to satisfy each of your visitor’s needs. However, information isn’t enough either. While providing necessary information, these pages must be convincing enough to entice your visitors to move […]

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Tags: Retail · SEM · SEO

I’m off to Search Engine Strategies 2007 - Chicago

December 2nd, 2007 · No Comments

I'm off to Search Engine Strategies 2007 - Chicago

Taking a break from packing my bags… Tomorrow I am off to Chicago for the Search Engine Strategies conference.
I will be attending and likely blogging many of the following presentations:
Dec 3rd

SEMPO Meet the Engines

Dec 4th

Keynote (Seth Godin)
Organic Listing Forum
Big Site, Big Search
Max Conversion, Retail
Online Maps, Local Search
Networking Reception

Dec 5th

Keynote (David Isenberg)
Case Study, Maximizing Conversions
CSS, AJAX, […]

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Tags: SEM · SEO