Is 2.7mm for a 30 second TV spot enough to force marketers to align their campaigns with the on-line channel?
What do search marketers do when they are not that interested in the game? Well… quite a few of us were burning up Twitter discussing the off-line / on-line tie-in of the 2008 Super Bowl […]
Entries Tagged as 'SEM'
2008 Super Bowl Ads & Search Marketing Analyzed
February 4th, 2008 · 3 Comments
Tags: SEM · SEO · Search Engine Marketing · Search Engine Optimization
Opera Takes On Microsoft
December 14th, 2007 · No Comments
I have long been a fan of the little web browser that could… Opera. Of course being an SEO, I can’t seem to get by without Firefox and its veritable cornucopia of plug-ins. Yet, on my BlackBerry… Opera Mini 4 absolutely rocks!
Today Håkon Wium Lie, Opera’s CTO announced they have formally filed an antitrust complaint […]
13 Product Page Conversion Strategies
December 14th, 2007 · No Comments
Great Article by Stoney deGeyter on the 12 Product Page Conversion Strategies that Shant Be Ignored
“To be effective, your website must implement product pages that are able to satisfy each of your visitor’s needs. However, information isn’t enough either. While providing necessary information, these pages must be convincing enough to entice your visitors to move […]
I’m off to Search Engine Strategies 2007 - Chicago
December 2nd, 2007 · No Comments
Taking a break from packing my bags… Tomorrow I am off to Chicago for the Search Engine Strategies conference.
I will be attending and likely blogging many of the following presentations:
Dec 3rd
SEMPO Meet the Engines
Dec 4th
Keynote (Seth Godin)
Organic Listing Forum
Big Site, Big Search
Max Conversion, Retail
Online Maps, Local Search
Networking Reception
Dec 5th
Keynote (David Isenberg)
Case Study, Maximizing Conversions
CSS, AJAX, […]