Charles Armstrong

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Entries from February 2008

Take Advice from Strangers… Online Shoppers Do!

February 17th, 2008 · No Comments

Take Advice from Strangers… Online Shoppers Do!

We were taught at a young age not to talk to strangers… Nevertheless, according to a recent eMarketer article, before we hit “add to cart” we sure want to know what others have to say.
Getting objective opinions has never been easier for consumers. If they don’t personally know someone who has used a product or […]

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Tags: Retail

2008 Super Bowl Ads & Search Marketing Analyzed

February 4th, 2008 · 3 Comments

2008 Super Bowl Ads & Search Marketing Analyzed

Is 2.7mm for a 30 second TV spot enough to force marketers to align their campaigns with the on-line channel?
What do search marketers do when they are not that interested in the game? Well… quite a few of us were burning up Twitter discussing the off-line / on-line tie-in of the 2008 Super Bowl […]

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Tags: SEM · SEO · Search Engine Marketing · Search Engine Optimization